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Web Design

MARKETING SERVICES


BRANDING

Identifying the qualities and services that make your organization different from others is essential to building a distinct brand. We can assist with clarifying your organization’s strengths and create a brand identity, and a messaging and marketing strategy that will attract funding to your organization. We have the expertise to help you get your message out and tell your story effectively and professionally in a variety of media, including marketing materials, press releases, and web communications.

 

CASES FOR SUPPORT

A case for support is quite simply the most important document your organization will ever write. It is both the cornerstone of any fundraising campaign and the portfolio of your organization’s achievements. It must be the expression of your organization’s credibility and integrity, and it must answer any questions that may be raised about your organization. It is important to write a case that is inspiring, draws the reader in and moves them to respond both logically and emotionally by supporting the cause. DSNE is more than well versed in preparing a thorough case for support. We will help your organization stand out, communicate your mission and help you to reach your goals.

 

WEB DESIGN

Good sites gain attention. Attention and awareness are exactly what nonprofits need. The benefits of the development of a custom website are many and varied. A strong web presence provides a solid economic basis for additional revenues (donations), cost savings, and enhanced services. The efficiencies gained with a comprehensive website can mean the difference between success or failure, growth or survival!

 

ANNUAL APPEAL DESIGN

The direct mail campaign most noted is the annual appeal, also called the annual fund or annual campaign. Appeals can run for several weeks or can go throughout the year. Appeals often have follow-up letters to non-donors, listing program contributions to date to encourage further giving. Annual appeals generally start out small and grow over time, so yearly consistency is very important in building a strong annual fund. DSNE’s experienced team will help you to create a fresh and intriguing annual appeal that is sure to draw attention and donations!

 

ANNUAL REPORTS

The process of preparing an annual report provides you with an opportunity to take a step back and look at the overall practical and financial health of your organization. It forces you to document essential information about your organization, enabling you to compare and develop perspective. A well-written annual report will help you demonstrate your accomplishments to current and future donors, cultivate new partnerships, and recognize important people. DSNE will help you to prepare an annual report that will stand out, communicate well, and leave a strong, positive impression.

 

PUBLIC RELATIONS

To be effective, public relations strategies must be diverse, consistent, and ongoing. Public relations activities aim to cultivate a strong, positive image of the organization among its stakeholders. Similar to effective advertising and promotions, effective public relations often depend on creating and implementing a well-designed public relations plan. DSNE can develop an effective and thorough public relations strategy for your organization, allowing you to build and manage your organization’s name and reputation.

 

SOCIAL MEDIA

Social media outlets like Facebook, Twitter and LinkedIn are expanding and evolving every day - continually becoming stronger resources. With over 10 years experience working with non-profits to improve their organizations branding, advocacy campaigns, fundraising and educational goals, we can help you improve your digital footprint. Using cutting-edge technologies we can design a strategy for your organization using social media and the world of web 2.0. We will create an integrated plan that will bring a new audience to your organization.

 

POSTERS

Posters are a great low-cost, high impact marketing tool and can be used to reach a variety of prospects while creating a brand for your organization. One of the many benefits of posters is that they can be used in a multitude of locations. A successful poster campaign requires a well-designed poster, careful research, and thorough testing. By following these three marketing tips, DSNE can bring your poster printing campaign to an extraordinary level of success.

 

CAUSE MARKETING

“More than three-quarters (78%) of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out. When the cause breaks through, consumers are more likely to feel positively about the nonprofit (56%) and actively support it.”

– Cone’s 2010 Nonprofit Marketing Trend Tracker

Now, more than ever, diversifying resources and developing business alliances are imperative to the success of any organization. Cause marketing enables organizations to effectively and efficiently accomplish their missions by building relationships and a stronger community presence. Working side by side, DSNE can help you to explore diverse and unique cause marketing options that will strengthen and grow your organization.

 

POSTCARDS

Postcards can be used in direct mail advertising in various ways. An affordable option, postcards can use different messages to reach out to specific audiences and test the market. DSNE will create an attention grabbing and one-of-a-kind postcard, helping your organization to step outside the box and stay in touch.

 

NEWSLETTERS

One of the most important tasks for any organization is to maintain contact with its members and donors. Developing a newsletter program with a solid audience will prove to be an important marketing asset for your organization. DSNE has the expertise and creativity to develop newsletters that stand out from the rest and will draw in, inform and inspire your target audience.

 

VIDEOS

DSNE understands what it takes to plan and deliver an effective capital campaign or annual fund video case statement. We have produced award-winning videos which have resulted in seven figure gifts for our clients. Our productions engage your prospects by revealing the heart of your mission. The stories of people you have helped, touched and changed will affirm your donors' values, convey your deep appreciation for their past support and help develop relationships with people you seek to involve. It is that emotional connection that bridges the divide between informing your constituency and moving them to invest.

 

SPECIALITY ADVERSTISING ITEMS

Specialty advertising items imprinted with your company logo or message create a product that reminds your customer of you every time it is used. DSNE will work with you to think outside of the box and create unique advertising items that will be sure to catapult you into a new level of branding and marketing.